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Personal Web Content Aggregator

Published 07/25/2009 and rated Ratingstars3 3 out of 5 stars
by AppAppeal Editor
Deadpooled, not active anymore
What can you use the app for? is a site that allows users to be notified whenever content on their favorite websites changes. It is useful for tracking changes on sites such as classified advertising listings, blogs and social networking sites. Users can choose to be notified by email, instant messenger, SMS texts to mobile phones, a web application or a desktop application. Users are notified in near real time as content on the sites they are monitoring changes. Users set up Sources (sites they wish to receive updates on) on the site, or use a convenient browser bookmarklet that is available for the Firefox, Internet Explorer, Safari and Opera web browsers. Users then set up Destinations, which is how they want to be notified. Options include email address, the user’s instant messenger login, the user’s SMS address (the site only works with phones having an email SMS gateway – i.e. the phone has an email address such as, the web application, which is available at under History, or a desktop application that can be downloaded from the site. The desktop application consists of a small window which shows the current History for the user – as content is updated the user is notified via a pop-up window that briefly displays near system tray. screenshot
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What is the history and popularity of the app? was founded in September 2008. Jason Weiland is currently CEO of the site, while Hanni Anani is COO and Arne Claassen is CTO. The site has undergone continuous growth since launch, and currently serves tens of thousands of monthly users. The site has an Alexa page rank near the 80,000 mark. was shot down in 2012.

What are the differences to other apps?

Competition to comes from sites such as Yotify and Notifixious. Notifixious offers a service very similar to that of The Notifixious site has a smaller userbase than, with an Alexa page rank near the 500,000 mark. The Yotify site offers a more flexible site, with the ability to track changes in sale listings on retail sites, hotel discounts and other shopping related content, in addition to blogs and social networking sites. In addition, there is a social networking aspect to the Yotify site with the inclusion of Friends. The Yotify site also has less users than, with an Alexa page rank near the 150,000 mark.

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How does the web app look and feel to use?

The site has a very clean and uncluttered look and feel. Page loads are very responsive and the user interface is quite intuitive. All of the notification options worked seamlessly when tested, as did the web application and desktop application. The desktop application requires the installation of Adobe Air. There is a top menu bar shown on all pages of the site, with tabs including History (the notification area), Sources, Destinations and Settings. There is no advertising displayed on the site.

How does the registration process work?

Registration to the site is free and is required to use the site. The registration process asks for username, password and email address. Validation of the email address is required. Also, when registering an IM or SMS account as a Destination, validation is required.

What does it cost to use the application?

Registration to the site is free. There is no premium membership offered to the site.

Who would you recommend the application to?

The site is recommended to anyone who follows a lot of sites and wishes to be notified in a central location when their content is updated. It is also useful to users who are mobile and would like to stay up to date with the latest news from their favorite websites. The application works quite well, and the site is easy to use.

  • Users can follow updates on their favorite websites from one central location
  • Users can choose to be notified of updates via email, IM, SMS, web application or desktop application
  • The site is especially useful for following updates on classified advertising sites, blogs and social networking sites
  • The site issues updates in near real-time
  • The service is very easy to set up and use video

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